Your product, launched in Japan.
Zenshin brings overseas products into the Japanese market — starting with a crowdfunding launch, ending on national retail shelves. You send us the assets. We run Japan.
Everyone at the table should come out ahead.
Zenshin runs on sanpō-yoshi — the old Japanese merchant rule that a deal is only a good deal when the maker, the seller, and the customer all gain from it.
That is not a slogan for us. It decides which products we take on, how we price them, and how we talk to your buyers. Our job is to make entering Japan straightforward for manufacturers with something genuinely good to sell, and to put that product in front of the people here who have been waiting for it.
What you get from working with us
Most manufacturers stall in Japan on the same three things: speed, trust, and knowing which door to knock on. We were built to remove all three.
The fastest route to market
We compress every step of the chain — certification, localisation, listing, fulfilment — so your product reaches Japanese buyers in months, not years.
Partnerships, not orders
We are not looking for a one-off shipment. We commit to a product line and grow it with you, and we tell you honestly when something will not work here.
A market entry plan that holds
Crowdfunding proves the demand, media builds the name, retail scales the volume. Each stage is designed to pay for the next one.
You don't have to build a network here from scratch
Send us the images, video and product detail you already have for marketing. From there, Japan is our side of the work.
-
Send your assets
Photography, video, specifications, certifications. Whatever exists already.
-
We onboard the product
Localisation, compliance, pricing, page build, and the launch plan for Japan.
-
Launch in Japan
Campaign goes live, media follows, retail conversations open on the results.
Market development, in three stages
Each stage produces the evidence the next one needs. Nothing here is speculative — a Japanese buyer wants numbers before shelf space, and this is how we get them.
Market entry
Prove there is demand, and fund the next stage from it.
- Crowdfunding
- SNS PR
- Paid advertising
- Exhibitions
A campaign on Makuake or CAMPFIRE gives you a real sales record in Japan and a budget for general retail marketing — before you commit to inventory.
Media
Turn a successful campaign into national awareness.
- TV shopping
- Web media
- Magazines
- Press releases
- YouTube, Instagram, Facebook
- Influencers
Japanese consumers move on visibility. We approach the outlets and creators who already reach your category, using the campaign result as the story.
Sales expansion
Convert attention into distribution.
- Major wholesalers
- Retail chains
- Specialty stores
- Department stores
- Amazon, Rakuten, Yahoo!
With proof of sales and proof of demand in hand, buyers take the meeting. This is the stage where volume actually arrives.
The team already knows everyone you need to meet
Our import and wholesale division works as a dedicated specialist team with a long track record in Japanese importing. Rather than introducing your brand cold, we bring it into relationships that are already running.
Who is on the team
Marketers, sales specialists, CRM operators, import compliance specialists and consultants — all working on Japanese launches full time.
Where we can take you
Major retailers, major wholesalers, national media outlets, and the influencers who move product in your category.
National chains and specialty stores
Established distribution across Japan
TV, print, and web coverage
Category creators with real reach
Certification and customs handled
Crowdfunding platforms we run on
MakuakeCAMPFIREGREEN FUNDINGWhat this looks like when it works
Multiple successful crowdfunding projects across an entire product line
Coverage from TV, web media and influencers after launch
Distribution expanded through well-known Japanese retailers
TOWNEW automatic bins
Every product in the TOWNEW series performed strongly across repeated crowdfunding campaigns. We built awareness through television and influencer coverage, then used that visibility to open sales channels with major mass retailers.
Tokyo International Gift Show
We exhibit partner products at Japan's largest trade exhibition, and we cover the cost. Over three days the show draws more than 300,000 visitors, including buyers from the retailers and wholesalers you want to be stocked by. There is nothing for you to prepare.
Yuya Yamaguchi
Started selling online in 2021, supplying niche products internationally. Working as an AI engineer, he built the automation systems behind the operation, and now lists more than 30,000 products on Amazon. Zenshin applies the same combination — technology plus commerce — to getting foreign brands into Japan quickly.
| Company | ippo Limited Liability Company (合同会社ippo) |
|---|---|
| Address | Starble Matsugase-cho B201, 4-4 Matsugase-cho, Mizunami City, Gifu 509-6134, Japan |
| Representative | Yuya Yamaguchi |
| Founded | 2023 |
| Business | E-commerce merchandise sales · AI engineering · AI adoption training and consulting |
Tell us about your product
Send the product page or deck you already have. We will come back with an honest read on whether it fits the Japanese market, and what a launch would look like.
[ your email address ]We reply in English or Japanese, usually within two business days.